Built by someone who has read thousands of websites.

Why does the assessment exist?

You should be able to check your own website in two minutes. No sales call required. Most free checkers measure one page's speed or run down one list of SEO tags, and that's where they stop. But the problems that cost you money sit deeper: aging architecture, missing headers, structured data that fails to parse, pages that AI assistants cannot quote.

The assessment reads those signals the way a crawler does. From what it finds, it scores eight pillars, then shows you the evidence behind each score. It asks for your email for one reason: to send the report link once. That is the whole exchange, and there is no second step hiding behind it.

Who built it?

Gautam Khorana built it and runs it from London. Twelve years and thousands of builds of every shape and size have kept him working in the web. He co-founded a web agency and ran it for eight years, until he exited in October 2026. He also hosted WP Legends, the podcast about the people who built WordPress. Today he builds HostList, a web hosting directory covering 25,000 or more companies.

The eight-pillar model comes from reviewing hundreds of estates. The pattern was blunt. Every time, the same two or three pillars accounted for most of the loss. So those are the ones to read first.

What will it never do?

It will never log in, submit a form, read your analytics, or crawl a private address. It reads your public pages only. It identifies itself with a named user agent (no disguises) and stops where a search engine would stop. Nothing it does should surprise you.

Your report link is unlisted. Your email gets the report once, and nothing more. No data is sold. And no decision with legal effect on you is made automatically.

The facts behind the byline.